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Comparison · Unleashed Software

OpsUI vs Unleashed

Modular ERP, WMS & CRM versus an inventory layer above Xero

In one line

OpsUI is a modular ERP, WMS & CRM that runs warehouse, orders, CRM and finance sync across 20 operational modules and 5 integration connectors, while Unleashed is an inventory management platform built primarily to sit above Xero (and MYOB) and handle stock, sales orders, purchase orders, and basic manufacturing.

Unleashed is the canonical NZ-built inventory layer for Xero-first SMBs. It does inventory, purchasing, sales orders, and basic BOM well, and it sells primarily to operators who want stock control without rebuilding their financials.

OpsUI is broader: warehouse management, CRM, shipping, integrations, analytics, and the seams between them, sold modularly so an operator can start with the same inventory slice and grow into the rest over time without changing systems.

For an Xero-attached product business that just needs disciplined stock control, Unleashed is often the right answer. For an operator whose pain extends past inventory into picking, CRM, shipping, or customer experience, OpsUI is built for that scope.

Side by side

OpsUI vs Unleashed, feature by feature.

OpsUIUnleashed
Pricing modelPer module, public on /pricing (from NZ$299 / A$299 / mo)Tiered plans, public pricing per number of users + features
Core scopeModular ERP, WMS & CRM across 20 operational modules + 5 integration connectorsInventory, purchase orders, sales orders, basic BOM
Warehouse management depthDedicated WMS modules, wave picking, slotting, cycle counts, dock schedulingBin tracking, pick lists, stock takes
CRMNative CRM moduleCustomer records, no dedicated sales CRM
Accounting integrationNetSuite (live), REST API (live), Xero/MYOB (bidirectional sync, wired during rollout)Xero (primary), QuickBooks, AccountRight
Manufacturing / BOMManufacturing moduleSingle-level BOM, multi-level via Advanced plan
NZ / AU data residencyNZ data in NZ, AU data in AU, separate domainsAWS-hosted, primarily ap-southeast-2 (Sydney)
NZ Couriers / Australia Post shippingFirst-party integrationsVia third-party integrations (Starshipit, ShipStation, etc.)
Originally built in NZYes, Wainui, north of AucklandYes, Auckland (now owned by The Access Group, UK)
Honest pick

When Unleashed is the better fit

  • You run on Xero and your pain is concentrated in inventory accuracy and basic purchasing, not warehouse operations, CRM, or shipping.
  • You want the simplest possible add-on to Xero, with a vendor whose entire product is focused on inventory control.
  • You manufacture at light scale (single-level or simple multi-level BOM) and need basic production tracking without a dedicated WMS.
  • You explicitly want a tool that does one thing well rather than a broader operations system.
Where OpsUI wins

When OpsUI is the better fit

  • Your warehouse operations are complex enough to warrant a proper WMS — pickers on Bluetooth scanners, wave picking, cycle counts, slotting strategy.
  • You want a CRM and an inventory system from the same vendor, sharing customer data without integration glue.
  • You want shipping (NZ Couriers, Australia Post) integrated into the same operational picture as inventory and orders, not split across Starshipit + Unleashed + Xero.
  • You expect to grow scope over time and would prefer to add modules in one product rather than stitch additional SaaS into the stack.
  • You want NZ data hosted in NZ and AU data hosted in AU on separate domains, not co-located in Sydney.
ANZ context

Both products are NZ-built; both speak ANZ fluently. The differentiator is scope. Unleashed deliberately stays focused on inventory; OpsUI covers the whole operation as modules, from the floor to orders, CRM and finance, so the operator can grow without changing systems. Pricing is in NZD on opsui.co.nz and AUD on opsui.au, with GST handled natively.

Common questions

What buyers ask before choosing.

Is Unleashed still a NZ-owned company?
Unleashed Software was founded in Auckland in 2009 and acquired by The Access Group (UK) in 2021. The product and engineering footprint retains significant NZ presence, but ownership and group strategy now sit with Access Group.
Can OpsUI replace Unleashed alongside Xero?
Yes. OpsUI has Xero integration and supports the same Xero-attached inventory pattern Unleashed customers are used to, plus WMS, CRM, and shipping modules if and when those are needed. For inventory-only operators on Xero, both tools cover the core requirement.
Is OpsUI more expensive than Unleashed?
For inventory-only scope, Unleashed can be cheaper at the entry tier. For operators who would otherwise buy Unleashed + a separate CRM + a separate shipping tool, OpsUI is usually competitive or cheaper because all three live in one modular product.
Does OpsUI support light manufacturing like Unleashed?
OpsUI has a Manufacturing module covering BOMs and work orders. For operators whose production complexity is the primary need, Unleashed Advanced has a mature implementation. OpsUI is honest about which workflows are shipped versus still in beta on the public /changelog.

Last updated

See the modules. Decide for yourself.

Public pricing on the page. No discovery call required to know what OpsUI costs.