How much does OpsUI cost?

OpsUI starter packs begin at A$1,499/month on opsui.au or NZ$1,499/month on opsui.co.nz (entry tier, five users included). Individual modules are A$399/NZ$399 per month with five users included; additional users are A$99/NZ$99 per user per month. The full 21-module suite is custom-quoted.

What is a modular ERP, WMS & CRM?

A modular ERP, WMS & CRM sells each operational capability — finance, HR, warehouse, logistics, customer management, analytics — as a separately-priced product instead of one monolithic suite. Buyers pick only the modules they need today and add more as they grow. OpsUI is modular by design: 21 modules covering ERP, WMS, built-in customer management, and the NetSuite integration — individually priced and all live.

Can OpsUI run alongside NetSuite?

Yes. OpsUI supports bidirectional NetSuite sync out of the box. Customers running NetSuite frequently buy specific OpsUI modules — Wave Picking, Slotting Optimisation, ML/AI Predictions — to upgrade operational areas without replacing the GL.

Is OpsUI suitable for Australian and New Zealand small businesses?

Yes. OpsUI is built for Australian and New Zealand operations. Australian customers use opsui.au with AUD pricing and AU-region data hosting; New Zealand customers use opsui.co.nz with NZD pricing and NZ-region data hosting.

Does OpsUI integrate with Xero or MYOB?

Yes. OpsUI ships bidirectional sync for both Xero and MYOB via the Finance & Accounting module — wired against your accounting tenant during rollout rather than installed from an app marketplace. Customers, items, chart of accounts and tax codes flow from your accounting system into OpsUI; sales invoices, credit notes, payment status updates and inventory adjustments flow back. Built on the Xero REST API + webhooks and MYOB's AccountRight Live + Business APIs. Full sync detail at opsui.co.nz/integrations/xero or opsui.au/integrations/xero. A documented REST API on every module is also available for custom integration.

Where is OpsUI customer data hosted?

New Zealand customer data is hosted in New Zealand. Australian customer data is hosted in Australia. Both regions are encrypted at rest with AES-256 and in transit with TLS 1.3, with role-based access control and full audit logging.

How long does an OpsUI rollout take?

Honest answer: it depends on your data, integrations, and team availability — every business is different. We don't quote a fixed timeline on the website because we'd be inventing a number. We scope your specific implementation during the demo. Enterprise rollouts use a stage plan: scope, configure, train, go-live — one module set at a time.

Is there a free trial?

OpsUI runs guided demos rather than self-serve trials, because most module value depends on real data being loaded. Demos are direct to a person via opsui.au/book-demo or opsui.co.nz/book-demo — no sales-development sequence.

Modules & pricing

Comparison · Fishbowl Inventory

OpsUI vs Fishbowl

Cloud-native modular ERP, WMS & CRM versus a QuickBooks-tied inventory and manufacturing platform with on-prem heritage

In one line

OpsUI is a cloud-native modular ERP, WMS & CRM bought a la carte for the ANZ market; it differs from Fishbowl in that it carries no QuickBooks dependency and wires native Xero and MYOB sync during rollout, where Fishbowl is a mature inventory-and-manufacturing platform with deep QuickBooks roots and an on-prem heritage.

Fishbowl is one of the longest-running inventory and manufacturing products on the market, with a sizeable Australian customer base. Its heritage is on-premise software tied closely to QuickBooks — Fishbowl effectively grew up as the warehouse-and-manufacturing layer that QuickBooks lacked. Cloud-hosted options now exist (Fishbowl Drive and hosted Fishbowl Advanced), but the QuickBooks lineage and the depth of its inventory and work-order tooling remain its defining traits.

OpsUI is a cloud-native operations layer built for ANZ from the start. It covers warehouse management, inventory, orders, shipping, manufacturing, and CRM as separately-priced modules, and it is designed to sit above whichever finance ledger you already run rather than to extend a single accounting package.

The honest split is about lineage and localisation. Fishbowl is a proven choice for a QuickBooks shop that wants its mature inventory and manufacturing functionality. OpsUI is built for the AU operator who wants cloud-native delivery, native Xero or MYOB rather than QuickBooks, AU-hosted data, and AU business-hours support.

Both products are bought to fix operational pain — stock accuracy, picking, work orders, dispatch — rather than to replace the general ledger. The decision turns on which finance system you run, how much manufacturing depth you need, and how much localisation matters to you.

Side by side

OpsUI vs Fishbowl, feature by feature.

	OpsUI	Fishbowl
Pricing model	Flat modular subscription bought a la carte — modules from A$399/module/mo, starter packs from A$1,499/mo (5 users included), additional users A$99/mo, Enterprise custom-quoted; full breakdown at /pricing	Traditionally a per-seat upfront licence (on-prem) plus annual support; subscription tiers exist for the hosted/cloud editions — model varies by edition and is quoted, not flatly published
Delivery model	Cloud-native, browser-based, AU-hosted production data	On-prem heritage; cloud-hosted and Fishbowl Drive options now available, but core lineage is locally-installed software
Finance / accounting tie	Ledger-agnostic — NetSuite bidirectional sync live; Xero and MYOB bidirectional sync wired during rollout via the finance-accounting module	Deep QuickBooks integration is the historical anchor; Xero is supported but QuickBooks is the native home
Core scope	Modular ERP, WMS & CRM across 21 modules	Inventory, order management, purchasing, and manufacturing/work orders; accounting handled via the connected ledger
Manufacturing / work orders	Production-manufacturing module (BOMs and work orders; routing and finite-capacity scheduling not yet shipped)	Mature — multi-level BOMs, work orders, manufacture orders, stages, and material reservation built up over many years
Warehouse management depth	Dedicated WMS modules — wave picking, zone picking, slotting optimisation, cycle counting, scanner-driven receiving and dispatch	Strong barcode-driven inventory, locations, pick/pack/ship and cycle counts; warehouse depth concentrated in the inventory product
CRM	Native customer-relationship-management module with sales pipeline and shared customer history	Customer and vendor records within inventory; no dedicated sales CRM
Ecommerce / marketplace integrations	Via the integrations layer and a documented REST API on every module; Shopify wired; AU marketplaces (Amazon.com.au, eBay AU, Catch, The Iconic) and platforms (WooCommerce, BigCommerce) connected during scoping	Established connector library for popular stores and marketplaces, often via add-on modules or partner middleware
Shipping / carriers	Shipping-outbound module; NZ Couriers is the one live carrier API today, Australian carriers (Australia Post, StarTrack, Sendle, Toll, the Shippit aggregator and others) wired during rollout — direct API, aggregator or file-based, confirmed during scoping	Shipping handled via integrations and partner tools rather than a first-party AU carrier layer
Data residency	AU production data hosted in Australia on opsui.au, with AU business-hours support	Depends on edition — on-prem data sits on your own infrastructure; hosted/cloud editions are US-vendor-operated, region governed by the chosen hosting
Ownership / support	AUD billing, Melbourne presence, engineering HQ in Wainui (north of Auckland, NZ), sold direct	US vendor (Fishbowl, Utah) with an Australian reseller and partner network

Honest pick

When Fishbowl is the better fit

You run QuickBooks and intend to keep it. Fishbowl was effectively built to be the inventory and manufacturing layer above QuickBooks, and that integration is more mature and battle-tested than any QuickBooks path OpsUI would offer.
Manufacturing depth is your central need — multi-level BOMs, manufacture orders with stages, and years of refined work-order tooling — and you want a product whose manufacturing functionality is proven rather than still maturing.
You are comfortable with Fishbowl's model, including its on-prem heritage and per-seat licence economics, or you specifically want the option to keep data on your own infrastructure rather than in a vendor cloud.
You already have a Fishbowl implementation, in-house expertise, or an established AU reseller relationship, and the switching cost outweighs the localisation and cloud-native upside.
Your operational complexity outside inventory and manufacturing is modest — you do not need a dedicated WMS, a sales CRM, or a first-party AU carrier layer alongside it.

Where OpsUI shines

When OpsUI is the better fit

You run Xero or MYOB — not QuickBooks — and you want operations software that treats your ledger as a first-class citizen rather than as the secondary integration. OpsUI is ledger-agnostic and wires Xero and MYOB bidirectional sync during rollout.
You want cloud-native delivery from day one — browser-based, no local installs to maintain — rather than an on-prem product with a cloud option bolted alongside it.
Your pain extends past inventory and work orders into warehouse throughput, picking accuracy, returns, and dispatch, and you want a real WMS plus a CRM in the same modular product instead of stitching separate tools together.
AU localisation matters to you: AUD billing, AU-hosted production data, AU business-hours support, and a vendor with a Melbourne presence rather than a US product reached through a reseller.
You want to start with one module — Inventory, Orders, or Warehouse — and add scope inside the same product as you grow, rather than buying manufacturing-led inventory and re-platforming later for the rest of operations.

ANZ context

Fishbowl has a real Australian customer base reached primarily through resellers and partners, but it is a US-headquartered product with on-prem roots and a QuickBooks lineage — QuickBooks itself has a comparatively small ANZ footprint against Xero and MYOB. OpsUI is built for the ANZ market: AUD billing, AU-hosted production data on opsui.au, AU business-hours support, and a Melbourne presence with engineering HQ in Wainui. On shipping, the live-status is the honest line — NZ Couriers is the one live carrier API today, and Australian carriers (Australia Post, StarTrack, Sendle, Toll and the Shippit aggregator) are wired during rollout via direct API, aggregator or file-based feed, confirmed during scoping. Both products handle GST and ANZ tax codes through the connected ledger.

Common questions

What buyers ask before choosing.

What are the main Fishbowl alternatives in Australia?

AU operators evaluating Fishbowl alternatives typically look at cloud-native inventory and ERP options that integrate with Xero or MYOB rather than QuickBooks. OpsUI is one such alternative: a modular ERP, WMS and CRM bought a la carte, cloud-native, AU-hosted, with native Xero and MYOB sync wired during rollout. The honest filter is your ledger — if you are committed to QuickBooks and need deep manufacturing, Fishbowl remains strong; if you run Xero or MYOB and want cloud-native operations with AU support, OpsUI fits the gap.

Is OpsUI cloud-based and Fishbowl on-premise?

OpsUI is cloud-native — browser-based with AU-hosted production data and no local install to maintain. Fishbowl's heritage is on-premise, locally-installed software, and it now offers cloud-hosted and Fishbowl Drive options. So the distinction is lineage: OpsUI was built cloud-first, while Fishbowl added cloud delivery to an established on-prem product. If avoiding self-managed infrastructure is a priority, that lineage difference matters.

Does OpsUI need QuickBooks like Fishbowl does?

No. Fishbowl's defining strength is its deep QuickBooks integration — it grew up as the inventory and manufacturing layer above QuickBooks. OpsUI is ledger-agnostic: it keeps your existing finance system in place, with NetSuite bidirectional sync live in production today and Xero and MYOB bidirectional sync wired during rollout through the finance-accounting module. For an AU shop on Xero or MYOB, that removes the QuickBooks dependency entirely.

Does OpsUI match Fishbowl on manufacturing?

Fishbowl has mature, long-refined manufacturing — multi-level BOMs, manufacture orders with stages, and material reservation built up over many years. OpsUI's production-manufacturing module covers BOMs and work orders but does not currently ship routing engines or finite-capacity scheduling. If deep, proven manufacturing is your primary need, Fishbowl is the stronger fit today. If manufacturing is one layer alongside warehouse, CRM and shipping, OpsUI covers more of the operation natively.

What does OpsUI cost compared with Fishbowl?

OpsUI uses flat modular pricing you can read upfront — modules from A$399/module/mo, with full tiers at /pricing — and you buy only the modules you need. Fishbowl's model varies by edition: traditionally a per-seat upfront licence plus annual support for on-prem, with subscription tiers for the hosted and cloud editions, generally quoted rather than flatly published. The fair comparison is the full bundle: if you would otherwise pair Fishbowl with a separate WMS, CRM or shipping tool, weigh that whole stack against OpsUI's modular total, not a single line item.

Last updated 6 June 2026