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Liam Barry, who runs OpsUI Australia
Liam Barry — runs OpsUI Australia

I fix broken Australian operations.

For 3PLs, warehouses, manufacturers and wholesalers drowning in spreadsheets, half-broken systems and six-month ERP projects that never finish.

I've been building digital systems since I was 14. I lead OpsUI's Australian rollout from Melbourne. I also founded OpsUI Meets — because no operation moves fast when your meetings produce nothing.

Modular software. Fast rollouts. No consultant theatre.

What I do

I cut your stack from twelve tools to one.

Most Australian operators are stitched together. ERP for finance. Spreadsheets for inventory. A WMS that doesn't talk to the 3PL portal. A portal that only updates at 2am. Comms split across email, Slack, WhatsApp and a Notion page no one opens.

I rip that apart and replace it with one modular system that actually matches how your business runs. ERP, WMS, integrations, onboarding — picked module by module, rolled out without a six-month consulting tour.

I also built OpsUI Meets — because the same operators losing money to bad software are losing more to meetings that produce nothing.

Why I'm building this

I've been doing this since I was 14.

At 14, I launched an online store. 50+ products, two real sales in week one. I didn't have inventory, staff or a warehouse — just a digital catalogue, an offer and a checkout that worked.

That's where I learned what most of my customers still haven't: the system you build matters more than the product you sell.

After that I monetised gaming. A paid PC optimisation service for Fortnite players — measurably more FPS on the hardware they already had. Premium pricing, no negotiation, repeat customers. I learned how to price a technical service, position it to a clear audience and deliver it.

Same skill, bigger problem now. Take something technical, make it noticeably better, and price it like the customer isn't stupid. The only thing that's changed is the size of the business I do it for.

What I work on

Four things I do every week.

OpsUI — Australia

I run the Australian operation.

Sales. Onboarding. Partnerships. ERP and WMS rollouts. Anything that touches an Australian customer goes through me. I'm not a consultant — I run this end to end. The product changes when your operation needs it to.

About OpsUI
Operations & systems

Spreadsheets out. Real systems in.

If your team still runs the warehouse on three Excel files and a group chat, I'll show you what the same workflow looks like inside OpsUI. One source of truth, half the manual work. No six-month implementation. No surprise invoices.

See solutions
Sales & partnerships

I build the ANZ network.

Implementation partners, carrier integrators, accounting connectors. If you build something complementary in the Australian ops space, we're one call from a real integration scope — not a "let's circle back" coffee.

See integrations
OpsUI Meets

Meetings that produce a decision.

I built OpsUI Meets for the same reason I'm building OpsUI in Australia: operators are losing hours to systems that don't serve them. Bad ERP costs you a project. Bad meetings cost you every week. OpsUI Meets is the comms layer the ERP can't replace — decisions, owners and tracked tasks fall out automatically.

Talk to Liam
What I believe

Most ERP rollouts in Australia are theatre.

Twelve-month projects. Steering committees. Consultants who've never picked an order, billing $300 an hour to draw your warehouse on a whiteboard. Then a go-live that breaks for three weeks, and a six-figure "optimisation" invoice that arrives the same month.

Software should match how your team actually works. Not the other way around.

If your WMS forces pickers to stop and explain the system to itself, the system is broken.

If your ERP needs a consultant to onboard every new SKU, you're paying for someone else's problem.

If your team is still cross-referencing on spreadsheets a year after go-live, you didn't buy software — you bought a really expensive PDF.

I build the opposite. Modular, transparent, in-region, priced on the page. You pick what you need. You own the rollout. You stop paying when it works.

Operational facts about OpsUI Australia

Modules
20 operational + 5 integrations
Pricing
On the page, no sales gate
Hosting
In-region, AU
Reply time
Same-day, AU hours
FAQ

Straight answers.

Who is Liam Barry?

I run OpsUI's Australian operation — sales, onboarding, partnerships and ERP/WMS rollouts. Melbourne-based. I co-founded OpsUI and founded OpsUI Meets. Building digital systems since I was 14, when I launched my first online store. Business at RMIT. Skipped the consulting career and built a software company instead.

What do you actually do day to day?

Sales, onboarding, partnerships, ERP/WMS rollouts, integration scoping and product calls. If you're an Australian customer or partner, you're talking to me. Not an account exec, not a junior, not a chatbot.

Where are you based?

Melbourne. I work with operators across Australia. Hosting is in-region. Calls are in your time zone.

What's OpsUI Meets?

A meeting platform built around outcomes. Every conversation produces decisions, named owners and tracked tasks — automatically. It runs alongside OpsUI ERP/WMS work because most operators are losing as much time to bad meetings as bad software.

How do I actually get hold of you?

LinkedIn DM at linkedin.com/in/liambarry1, or book a 30-minute call straight from this page. I read every message. Same-day reply, AU business hours.

One call away

Stop running your operation on duct tape.

Book a 30-minute call. Walk me through your stack. I'll tell you exactly where OpsUI fits — and where it doesn't.

Melbourne, VICSame-day reply, AU business hoursNo sales gate